Personal Branding

Posted By: Scott Esposito, 6/4/2012

Personal branding – what makes you stand out in the eyes of prospective employers? How does your combination of skills and experience make you better qualified than others? What attributes best define your leadership and performance? These are all questions that can be answered by a well crafted personal branding statement. I’m not talking about cutting and pasting nice sounding words to pad your resume, but rather, a thoughtful exercise to extract the key elements that make you unique.

A concise and well articulated branding statement can be presented in a cover letter, resume, become part of your one minute elevator speech, or serve as a common theme during interviews. Take time to study your career, the employment choices you made, the big deals you put together, what you have learned and how you have developed others. This will become the foundation for your personal branding…expressing what you can do better than anyone else.

Scott Esposito is Principal Consultant at Horton International in the US.